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White Label SEO & AI Search for Agencies

Sell SEO and AI search under your own brand. We do the work.

White label means it looks like your agency, but we deliver it. You add a fully managed SEO and AI search service, sell it as your own, and we fulfil everything behind the scenes. No hiring, no training, no delivery on your side.

1You sell it
2We fulfil it under your brand
You keep the profit
Become a partnerSee how it works

No hiring. No training. No delivery. Everything looks, feels and communicates as your brand.

Hand-sketched badger watering a growing plant, representing an agency growing recurring revenue with white label SEO
The model

Your in-house SEO and GEO department, without the overhead

Many agencies get asked for SEO and AI search but do not offer it. Building a team is slow and expensive, and turning the work away sends clients elsewhere.

White label solves both. We become your behind-the-scenes SEO and GEO team, working entirely under your brand, delivering the full range of services we can provide for you.

You sell it. We fulfil it. Your client only ever sees your agency.

How the partnership splits
YouOwn the client and set the price
UsDeliver the strategy and the work
UsReport under your branding
You keep the margin
Why agencies partner with us

Add a service your clients want, without the risk

A new revenue stream that strengthens retention and expands what you offer, with no extra headcount.

Grow recurring revenue

Add monthly retainers to your book instantly. You set the client price and keep the difference between what you charge and what you pay us.

Boost retention

Clients who see visibility and enquiries grow stay longer. Real results give you something concrete to report every month.

Expand your offering

Offer strategic SEO, technical SEO, content, GEO and Google Business Profile management without building a single new team.

Stay competitive

AI search is changing how customers find businesses. Offer AI-optimised visibility now, while others are still catching up.

No extra team load

No new hires, no training, no managing delivery. We slot into your workflow and handle the work end to end.

Fully white label

Branded emails from your domain, communication as your team and reports in your branding. Your client never sees us.

How it works

Simple to start. Invisible in delivery.

We kick off within two working days of you introducing a new client. From there, we take it from there.

01
You introduce the client

Add SEO and GEO to your services and share the client brief with us. We reach out from your branded email.

02
We plan the strategy

Keyword research, competitor analysis and an opportunity map, presented on the kickoff call as your team.

03
We deliver every month

Technical work, content, GEO, links and reporting. All executed under your brand, all handled by us.

04
You keep the credit

You own the relationship and collect payment. Your client sees your agency delivering results.

What we deliver

A complete visibility programme, every month

The full stack your clients need to get found across Google and AI search, executed under your brand.

01

Keyword & competitor research

Deep analysis of what clients search for and where the realistic opportunities are.

02

90-day SEO & GEO roadmap

A tailored plan for each client, with clear priorities and purpose behind every task.

03

Technical SEO & site fixes

Speed, crawlability, structure and the technical foundations search engines reward.

04

Conversion-driven content

Researched, written and published content around the topics customers search for.

05

GEO & AI optimisation

Structuring content so ChatGPT, Claude, Gemini and Perplexity can recommend your client.

06

Backlink & authority building

Trust built through coverage and links from relevant, authoritative websites.

07

Digital PR & distribution

Press and outreach that raise visibility and strengthen authority over time.

08

Google Business Profile

Optimising and maintaining profiles to win visibility in Maps and local search.

09

Reporting & publishing

Done-for-you publishing plus clear monthly reports, all in your agency branding.

Hand-sketched badger crossing a bridge, representing Copper Badger bridging an agency and its clients behind the scenes
Under your brand

You focus on growth. We stay invisible.

Everything the client sees carries your name. You keep full visibility and full control of the relationship while we handle the work.

Branded email from your own domain
We communicate with clients as your team
We join their preferred channels: email, Slack, calls
Weekly updates and monthly reports in your branding
A dedicated white label account manager per client
Profit potential

Your clients pay you. You pay us. You keep the margin.

You set your own client pricing. The figures below are illustrative to show the model.

Plan
You pay
You charge
Your margin
SEO
£400
£900
£500
SEO & GEO
£700
£1,600
£900
SEO & GEO Boost
£1,100
£2,600
£1,500

Illustrative figures. Discounted partner rates are available at 10, 15 and 20+ active clients.

Your backend team

A full SEO department, on tap

Behind the scenes your agency gets access to specialists. They run everything. Your agency gets the credit.

Senior SEO strategist
Content writers across industries
Technical SEO specialists
GEO and AI optimisation specialists
A dedicated white label account manager, always from your branded domain
Who it's for

Built for agencies whose clients need visibility

Marketing agenciesWeb design & branding studiosPPC & ads agenciesSocial media agenciesConsulting & founder-led agenciesAnyone wanting recurring revenue without extra staff
FAQ

White label questions, answered

Will my clients know you are involved?
No. Everything is delivered under your brand: branded emails from your domain, communication as your team and reports in your branding. Your client only ever sees your agency.
How quickly can we get started?
We kick off within two working days of you introducing a new client. We handle keyword research, competitor analysis and an opportunity map, then present the strategy on the kickoff call as your team.
Do I need SEO knowledge to sell it?
No. We support you with everything you need to position and sell the service, and we handle all the delivery, strategy and reporting. You focus on the client relationship.
How does pricing and margin work?
You pay our partner rate and set your own price to the client. The difference is your margin. Discounted partner rates are available as your number of active clients grows.
Are there contracts or setup fees?
In line with how we work with all clients, there are no long lock-in contracts and no setup fees. We would rather earn your ongoing partnership through results.
Can I white label just some services?
Yes. You can offer the full stack or start with a single service such as SEO, GEO or Google Business Profile management, and expand as your clients grow.
No pressure. No jargon.

Build your agency's new revenue engine

Add a full SEO and AI search department overnight, without hiring a single person. Let's talk through how a white label partnership could work for your agency.

Become a partner