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Google Business Profile for Recruitment Agencies

Get found in the local map pack.

When an employer searches "recruitment agency near me" or "finance recruiters" in their town, Google pins three firms on a small map above the ordinary results. Candidates looking for their next role see the same three.

That map pack is powered by your Google Business Profile. We manage that profile so your agency earns its place in the three, gathers reviews from clients and candidates alike, and turns local searches into enquiries and applications.

recruiters near methe map packclient and candidate reviewsGoogle Maps

78% of local mobile searches lead to an offline action, often a call the same day (BrightLocal, 2024).

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Hand-sketched badger comparing a paper map with a digital map
Hand-sketched badger comparing a paper map with a digital map
How clients and candidates find you

How a local search reaches your agency

Recruitment is a two-sided market, and both sides start the same way when they want someone local:

1Search 'recruitment agency near me' or '[sector] recruiters [town]'
2See the map pack of three firms
3Compare star ratings and how many reviews
4Read a few client and candidate reviews
5Check the sectors, hours and office look right
6Tap to call, message or get directions
7Register a vacancy or send a CV

A strong Google Business Profile is what gets you into those three, and what makes both employers and candidates choose you first.

What we do

What we do with your Google Business Profile

A complete, optimised profile

We fill out and fine-tune every part of your profile: categories for the sectors you recruit in, services, description, service area, opening hours, office photos and contact details, so Google shows your agency for the right searches.

Reviews from both sides

Clients and candidates both read your reviews before they get in touch. We help you earn them consistently from employers and jobseekers alike, and reply to every one, which lifts your ranking and your enquiries.

Posts, roles and team photos

An active, human profile beats a bare listing. We help you keep posts about live roles and sector news flowing, and add photos of the office and consultants, so your agency looks busy, credible and easy to approach.

Consistency and accuracy

Google trusts agencies whose details line up everywhere they appear. We keep your name, address, sectors, hours and service area consistent across your profile and website.

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Why it matters

Local search beats the job boards

LinkedIn, Indeed and the job boards dominate national search, but they do not appear in the local map pack. Around 46% of all Google searches have local intent, and complete profiles earn far more clicks than sparse ones (BrightLocal, 2024).

Employers and candidates call the agency that looks nearest, busiest and best reviewed.If your profile is thin while a rival's is polished and full of reviews, they win the enquiry by default.

Trust wins

Reviews reassure a two-sided audience

Handing a vacancy to a recruiter, or trusting one with your next career move, takes confidence. Before anyone gets in touch, they read your reviews to see how it went for the people who came before them.

A steady flow of genuine reviews from clients and candidates is one of the most persuasive assets your agency can have. We make earning and managing them a simple, consistent habit, and pair it with SEO for recruitment agencies so your visibility grows on every front.

Hand-sketched badger planting an acorn beside a fully grown oak tree
What we usually find

What we usually find on recruitment profiles

When we review an agency's Google Business Profile, the same missed opportunities come up again and again.

Incomplete or outdated information
Categories that miss the sectors you recruit in
Few or no recent reviews
Reviews from only one side, client or candidate
No replies to existing reviews
No posts about live roles or the office
Hours or service area that are not set up

Each of these is quick to fix, and together they often lift an agency straight into the local three.

No contracts. From £500 a month.

We would rather earn your trust every month

We do not tie agencies into long agreements. We would rather keep your business by helping employers and candidates find and choose you. This works best alongside SEO, website design and AI search for recruitment agencies. See how we help professional services firms, explore the industries we help, or book a free visibility review.

Frequently asked

Frequently Asked Questions

Does a Google Business Profile really matter for a recruitment agency?

It matters more than most agencies expect. When an employer searches 'recruitment agency near me' or 'IT recruiters Manchester', Google shows a small map with three firms pinned above the ordinary results. Candidates searching 'recruitment agencies near me' see the same three.

That map pack reaches a two-sided audience at once, and it is often where a client picks up the phone or a candidate walks through the door.

We compete with LinkedIn, Indeed and the job boards. How does this help?

The big platforms own the national search, but they do not own local intent. When someone wants a recruiter who knows their town and their sector, the map pack is where they look, and the boards are nowhere in it.

A well managed profile is how a local agency stakes out that ground and gets found before a client or candidate ever opens a job board.

Whose reviews should we be gathering, clients or candidates?

Both, because your profile speaks to both. A client wants to see that other employers filled roles quickly and got good people. A candidate wants to see that the consultants were straight with them and placed them somewhere they wanted to be.

We help you earn reviews from each side and reply to every one, which lifts your ranking and builds trust across the whole audience.

What do you actually do to the profile each month?

We keep the profile complete and accurate, set the right categories for your sectors, post about live roles and market news, add photos of the office and team, seed and answer questions, encourage and respond to reviews, and watch the insights to see what draws enquiries.

A profile that is worked on keeps climbing, while one left untouched slowly drifts out of the three.

No pressure. Just honest advice.

Let's win your local map pack.

If employers and candidates in your area are searching for a recruiter but finding your competitors first, we would love to show you how to change that. We will review your current profile, point out the quickest wins and tell you honestly where we think we can help.

Book your free visibility review