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Google Business Profile for Builders

Win the local map pack.

When a homeowner searches "builder near me" or "extension builders", Google shows a small map with three companies pinned above everything else. That is the map pack, and it is the shortlist most projects are chosen from.

It is powered by your Google Business Profile. We manage that profile so your company earns its place in the three, wins the reviews that reassure people spending serious money, and turns local searches into enquiries.

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76% of people who search locally on a phone contact or visit a business within a day (Google, 2024).

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Hand-sketched badger comparing a paper map with a digital map
Hand-sketched badger comparing a paper map with a digital map
How local customers find you

How a homeowner chooses a builder

A build is a considered, high-value decision, so people research carefully, and the map pack frames the whole shortlist:

1Search 'builder near me' or 'extension builders'
2See the map pack of three companies
3Compare star ratings and reviews
4Read recent reviews and browse project photos
5Look for accreditations and guarantees
6Shortlist two or three to contact
7Enquire for a quote

A strong Google Business Profile is what gets you onto that shortlist, and what makes homeowners enquire with you first.

What we do

What we do with your Google Business Profile

A complete, optimised profile

We complete and refine every part of your profile: categories, services, description, service area, photos and contact details, so Google understands the projects you take on and shows your company for the right searches.

A reviews strategy

On projects worth tens of thousands, reviews settle who gets the enquiry. We help you gather them steadily and reply to every one, which lifts your ranking in the map pack and your share of quality leads.

Project photos and posts

A profile full of finished extensions, conversions and new builds beats a bare listing every time. We help you keep project galleries and posts flowing, so your company looks established and in demand.

Proof, consistency and accuracy

We make accreditations such as FMB and TrustMark and any insurance-backed guarantees clear, and keep your name, address and services consistent across your profile and website so Google trusts you.

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Why it matters

Choosing a builder is a big, local decision

Few purchases carry as much weight as inviting a builder to reshape someone's home. Around 46% of all Google searches have local intent, and complete profiles earn far more clicks than sparse ones (BrightLocal, 2024).

People enquire with the company that looks nearest, busiest and most trusted.If your profile is thin while a rival's is polished and full of reviews and project photos, they win the enquiry by default.

Trust wins

Reviews and proof carry the risk

Handing over a large deposit and letting a builder onto the property is a leap of faith. Before anyone enquires, they read your reviews and look for accreditations to see whether other homeowners were glad they chose you.

A steady stream of genuine reviews, alongside FMB or TrustMark membership and clear guarantees, is one of the most persuasive assets your company has. We make earning and managing reviews a simple habit, and pair it with SEO for builders so your visibility grows on every front.

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What we usually find

What we usually find on builders' profiles

When we review a building company's Google Business Profile, the same missed opportunities come up again and again.

Incomplete or outdated information
Wrong or missing categories
Few or no recent reviews
No replies to existing reviews
No project photos or posts
Accreditations and guarantees not shown
Details that do not match the website

Each of these is quick to fix, and together they often lift a company straight into the local three.

No contracts. From £500 a month.

We would rather earn your trust every month

We do not tie companies into long agreements. We would rather keep your business by helping local homeowners find and enquire with you. This works best alongside SEO, website design and AI search for builders. See how we help construction businesses, explore the industries we help, or book a free visibility review.

Frequently asked

Frequently Asked Questions

Does a Google Business Profile really matter for a building company?

It matters a lot. When a homeowner searches for a builder to price up an extension or renovation, Google shows a map with three companies pinned above the ordinary results. That map pack is where most people begin, shortlist and get in touch.

76% of people who search locally on a phone visit or contact a business within a day (Google, 2024).

Our projects run into tens of thousands. Do reviews still count?

They count even more. The bigger the job, the more a homeowner needs reassurance that you finish what you start, keep the site tidy and stand behind the work. Reviews are where they look for that proof.

We help you earn reviews steadily and reply to every one, which lifts both your place in the map pack and the number of people who feel confident enough to enquire.

Can project photos and our accreditations help the profile?

Yes to both. A gallery of completed extensions, conversions and new builds shows the quality of your finish far better than words, and it helps you stand out in the map pack.

We also make sure memberships such as FMB or TrustMark and any insurance-backed guarantees are clear on the profile, so trust is obvious before anyone picks up the phone.

What do you actually do to the profile each month?

We keep it complete and accurate, manage categories and services, add posts and project photos, encourage and respond to reviews, keep your details consistent with your website, and read the insights to see which searches bring you work.

A profile that is worked on each month keeps climbing, while one left untouched quietly drifts down the list.

No pressure. Just honest advice.

Let's win your local map pack.

If local homeowners are searching for a builder but finding your competitors first, we would love to show you how to change that. We will review your current profile, point out the quickest wins and tell you honestly where we think we can help.

Book your free visibility review